Suro

The word “Suro”, meaning cork in Catalan, perfectly encapsulates the essence of our project. Like a cork board that holds up memories and fragments of our lives, the labeling becomes a lining for the day-to-day stories that make up our existence. Each photograph and manuscript is a testimony of lived moments, shared stories and authentic experiences.

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It’s more than a labeling project; a celebration of everyday life and the moments that make it up. We meticulously designed a series of visual elements that capture routine moments and present them in an authentic and immersive way. Each component of this design has been carefully selected to reflect the essence of the day-to-day, lending a visual narrative that resonates with people’s daily experiences.

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Through the use of cutouts that evoke the nostalgic feel of a cork wall, we created a visual and emotional experience that connects with the stories of routine life via photographs and manuscripts pinned with thumbtacks.

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Our way of understanding life cannot be explained, it has to be lived. Lived through the seemingly unremarkable moments that really enrich and season our lives with gusto. Living in the moment and celebrating memory. Our labeling is an extension of this philosophy.

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The result is a brand that unites tradition with revelry. One that honors Spanish products & gastronomy, its culture and way of sharing life.

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