The Pamipe family contacted us to work on a problem. They had started a unique pet food project, one of the first home delivery feed subscriptions in Spain for pets, which was beginning to show signs of fatigue with the rise of other pet food delivery start-ups.

In our sessions to compare ourselves to the gigantic brands in the market in their clinical, youthful, friendly, sweet, familiar, childish, happy positioning… we found the solution. We had to leave the slipstream of the competition, turn the brand upside down; Pamipe needed to break with everything established, show herself as a leader; safe, authentic and light-hearted.

This is how we start working. Stop treating our pets like babies and celebrate, as they like, the freshest instincts with an extremely simple, modern and groundbreaking tone of voice and message.

Pamipe has been created to get your attention. From Murcia to the world. The food that if your pet could talk, it would order.