Christmas is one of the most popular and beloved holidays. The Murcia City Council wanted to convey the sense of unity between the city center and the surrounding districts, ensuring that everyone could enjoy the scheduled activities.

Para eso aprovechamos los 24 puntos donde se realizaban las activaciones y les dotamos de personalidad propia con ilustraciones personalizadas a modo de calendario de adviento.​​​​​​​

The name of the campaign, “Discover the Christmas Spirit,” encapsulates the concept of an advent calendar where users have to visit different locations to complete their calendar. We supported the illustrative narrative with various slogans, modifying the main claim and pairing it with the illustration of each application; visit, share, create, taste, celebrate, explore, tell… Christmas.